ABOUT US
Waggy Wharf is a coastal pet boutique created for Delaware beach communities and the dogs who love them. Founded by Cindy Kelly, Waggy Wharf was born from a love of dogs, the beach, and curated quality products.
As a pet parent and small business owner, Cindy focuses on bringing high-quality, natural pet products directly to beach-loving families.
OUR VALUES
We prioritize clean ingredients, USA-made products when possible, and strong retail appeal. Every product is vetted for quality, wellness, and its fit into life at the beach
OUR MISSION
Our goal is to make it easy for beach-loving pet parents to find products that feel special, useful, and well-made. From treats and grooming to collars, bowls, toys, and functional feeding products, Waggy Wharf brings together brands that match our coastal, wellness-focused lifestyle.
COMMUNITY FOCUS
Waggy Wharf is rooted in Delaware's beach communities. We believe in supporting local events, fostering connections between dog owners, and building a friendly, welcoming space for pet parents to discover quality products. We love seeing our customers at events in Rehoboth Beach, Lewes, Bethany Beach, Fenwick, and Selbyville, and we're grateful for the support of our coastal neighbors.
We're committed to giving back to the communities where we pop up, whether through event sponsorships, local partnerships, or simply being a friendly face at the market. Waggy Wharf isn't just a boutique; it's part of the Delaware beach community.